Ground breaks on "upscale casual" shopping plaza 02/07/2007
A ground breaking ceremony will take place today at 11:30 a.m. for the future Bell Mar Neighborhood Shopping Plaza to go up at 114th avenue and Avenue of the Arts in Surprise.
Marketers are branding the plaza's caliber of stores and restaurants as “upscale casual.”“The developers are trying to attract Scottsdale-like retailers for the residents of Surprise,” said Bridget Zeuner representing Simmons Construction Company. Simmons is building the project.
So far, a golfing pro shop, a jewelry store, a café and bistro, and a specialty women's-clothing store are planned. A Los Padres Bank also will go in the plaza.
Surprise Mayor Joan Shafer and Vice Mayor Doc Sullivan are scheduled to speak at the ceremony.
Erin Zlomek The Arizona RepublicFeb. 9, 2007 12:00 AM
A noticeable complex of upscale shopping boutiques interlaced with white-tablecloth restaurants will go up at Surprise's easternmost entry point by next year. Three giant ship masts will adorn the complex, which is likely to be the first landmark people see when they enter the city, said Bridget Zeuner representing Simmons Construction Co. who is building the project. Ground was broken Wednesday on the complex, Bell Mar Neighborhood Shopping Plaza, at Bell Road and Avenue of the Arts. The intersection marks the entrance to the city and sees about 60,000 vehicles per day.
The plaza is expected to open in early 2008. The goal is to bring a higher class of shopping to Surprise, a city that now hosts mostly big box retailers like Wal-Mart, Target and Kohl's, Zeuner said.Marketers are branding the plaza's caliber of stores as "upscale casual.""The developers are trying to attract Scottsdale-like boutiques, for the residents of Surprise, " Zeuner said. A golfing pro shop, jewelry store, a café and bistro and specialty women's clothing store are planned. A Los Padres Bank also will go in the plaza. The complex will occupy about 72,000 square feet in three buildings. About 15,000 square feet will house restaurants along the line of a Houston's or P.F. Chang's, said Gary Arnold, a developer representing TAG Commercial. Professional offices will encompass about 20,000 square feet of the project. The rest of the space will be retail.